Viral Effect Template Design Tracker cover

Project Details

A product workflow for turning popular game ideas into editable TikTok templates.

My role
Game design · Visual design · Code
Date
2026
Tools
Claude Code OpenAI Codex AI Image + Video Tools Effect House

Outfit Builder

Players tap through clothing categories and build a look around themselves.

The final version keeps the creator—not a virtual character—at the center.

Product Loop

Tap to change one clothing category at a time, keep the pieces you like, and finish with a shareable fit check.

Design Constraint

Every item needs to frame the creator without covering their face. The size and position rules also need to work with replaceable wardrobes.

Template Value

Creators can replace the clothing and visual theme while keeping the category logic, tap interaction, feedback, and final reveal.

01

Starting Point

Most outfit games I found used a simple tap to generate a random look. The idea was easy to understand, but the experience felt too passive.

Outfit Builder character, fashion, and visual direction exploration board
02

Virtual Character Prototype

I used AI to create one consistent character and a modular wardrobe. Players could tap through clothing options and style the character.

Outfit Builder modular character and wardrobe asset system
03

What Playtesting Changed

The virtual character worked technically, but it made the experience feel less personal. Players were styling someone else instead of imagining the outfit on themselves.

Reference-guided AI workflow testing consistent outfit placement on one character
Consistency StudyI tested how to keep one virtual model stable across outfit changes.
Fast Prototype WorkflowAI helped me build the first direction quickly enough to test it.
04

Earlier Playable Version

After moving back to a camera-centered experience, I built this version to test category selection, locking choices, restyling individual pieces, and the final fit check. I kept it as part of the process because it shows how the interaction worked before the final visual and motion pass.

Product Loop

Choose a category, preview each item, lock a choice, and finish a look while the creator stays visible.

Design Constraint

Every item must fit the same body and camera view. It must also be easy to replace, recolor, or add to.

Template Value

The reusable part is the selection system, not one outfit. Creators can change the wardrobe while keeping the controls and feedback.

05

Final User-Centered Version

In the final pass, I kept the creator visible and made the category labels, selection feedback, motion, and final reveal clearer. The core interaction stayed simple, but the result felt faster, more playful, and easier to read.

Final Outfit Builder opening state with the creator centered on camera
01Tap to Style
Final Outfit Builder state cycling through a clothing category
02Category Change
Final Outfit Builder result showing the creator's completed fit check
03Final Fit Check

Game Template UI Standards

I first made shared rules for instructions, feedback, results, and replay.

The rules keep the camera visible and make each game easier to learn and edit.

01Instructions and Entry State

The instruction screen uses clear type, safe spacing, and a reusable pop-up. Players can understand the first action without losing sight of the camera.

Game template UI standards for instruction pages, timing variants, pop-up construction, and typography
02Results and Replay State

Score and win-or-lose games use the same result layout and replay button. This makes every ending clear and familiar.

Game template UI standards for scored results, binary outcomes, result pop-ups, and replay buttons

Tap to Escape

This game has one action: tap quickly before the enemy reaches the player.

I kept the creator on screen and separated the game rules from the art, so future creators can change the theme without rebuilding the game.

  1. 01
    One Main Action

    Tap is the only control, so the game is easy to learn.

  2. 02
    Clear Pressure

    The timer, score, gate, and enemy all show how much time is left.

  3. 03
    Short Full Game

    Instructions, play, result, and replay happen in one short session.

Game States

Five states show the full experience from instructions to replay.

The controls stay in the same place, so players do not have to relearn them.

Tap to Escape onboarding screen with a single tap instruction
01
Onboarding
Tap to Escape active play screen with repair score and closed gate
02
Active Play
Tap to Escape risk state with an opening gate and advancing zombie
03
Risk Escalation
Tap to Escape success screen
04
Success
Tap to Escape game over screen with retry action
05
Failure and Retry

Editable Art System

The background, gate, player, enemy, and result graphics are separate files.

Creators can replace the art without changing the tap, timer, score, win, fail, or replay rules.

Layered Game World

The layered scene keeps the creator, player, and enemy easy to separate.

Layered wasteland environment for the Tap to Escape template
Replaceable Asset Library

Every part uses the same scale, so theme changes stay simple.

Replaceable Tap to Escape character asset 1
Replaceable Tap to Escape character asset 2
Replaceable Tap to Escape character asset 3
Replaceable Tap to Escape character asset 4
Replaceable Tap to Escape character asset 5
Replaceable Tap to Escape character asset 6
Replaceable Tap to Escape character asset 7
Replaceable Tap to Escape character asset 8
Replaceable Tap to Escape character asset 10
Replaceable Tap to Escape character asset 11

Latest Game Flows

Three new templates extend the system into randomized styling, photo-based matching, and social rhythm play.

Each flow keeps the creator visible and makes the interaction, feedback, and result easy to scan in one sequence.

06Spin My Fit

A photo dress-up game that moves from a one-tap introduction and face check into randomized accessory combinations. Each spin creates a new hat, face detail, and eyewear result around the creator.

Spin My Fit user flow showing onboarding, face alignment, randomized accessory slots, and four outfit results
07Catch a Hair!

A hairstyle matching game built around photo selection and a stop-to-choose interaction. The flow moves from onboarding to fast hairstyle previews, then ends with a clear match-rate result.

Catch a Hair user flow showing onboarding, photo selection, hairstyle previews, and a match-rate result
08Friends on Beat

A social rhythm game that turns a group photo into a playful band. Players record on the beat, follow the timing track, and receive immediate Miss, Excellent, or Perfect feedback.

Friends on Beat user flow showing the group setup, recording prompt, rhythm track, and three timing results

More Shipped Templates

Three additional releases show how the same workflow extends to precision challenges, logic puzzles, and character assembly without rebuilding the production system.

Template 03 · Food Split Challenge

Tap to divide the food as evenly as possible, then compare the two results. The reusable system combines a precision action, instant numerical feedback, and a retry loop.

Template 04 · Fruit Match Puzzle

Rotate each row until every fruit aligns with its color group. The template separates puzzle rules from visual assets so creators can replace the theme without rebuilding the logic.

Template 05 · Paper Doll Rescue

Lock each body piece, then tap the correct area to rebuild the character. Creators can replace the avatar, outfit, and difficulty without changing the game rules.
How it was made

Reusable Workflow

Every template uses the same five steps, from trend research to a tested Effect House experience that another creator can change.

  1. 01Research

    Find a popular social game idea.

  2. 02Define Rules

    Map the action, states, score, and replay.

  3. 03Design

    Create an original set of editable art assets.

  4. 04Build

    Code the logic and bind editable controls.

  5. 05Ship

    QA the full loop and package for remixing.

Next ProjectEffect House — Lyric Effects