Objective

A set of TikTok promo video templates for Spider-Man: Brand New Day, in theaters 2026 / 7 / 31. Built for global TikTok users and designed to run across three stages of the campaign: before, during, and after release. English leads, with the layout built to flex for multiple languages.

Creative Direction

Per the official brief, every section is written around three themes: Brand New Day, Together, and Metamorphosis. The tone stays bright, hopeful, fun, and participatory rather than dark or sad.

The core idea is to lock the cinematic feeling into the template layer, so a creator gets a trailer-grade result with almost none of the editing effort.

Concept · High-Combustion Big-Letter Remix

A remix of concepts 1, 2 and 5 into a single 13-section template. It is built from the official trailer plus user character cutouts, oversized rear-layer subtitles set in the official ad font, and beat-synced text transitions.

The creator is cut out to the foreground with bold red and yellow type stacked behind them, so every capture feels like standing inside the official Spider-Man poster and trailer.

How it plays

Creators upload four to six clips such as walking, turning back, looking up, running, spinning, and a freeze-frame pose. The template auto-cuts the subject, then layers red and yellow type, dialogue callouts, official trailer moments, and beat sound effects behind them.

Key official protagonist lines are preserved in the cut, including "Cause I'm not just Peter Parker, I'm Spider-Man." and "We are faced with a danger that we can't control."