Project Details
A set of TikTok video templates for the global launch of Spider-Man: Brand New Day.
- Category
- Motion works · Video Template
- Type
- Official Brand Collaboration
- Date
- 2026
- Client
- Sony Pictures
- Partner
- TikTok
- Title
- Spider-Man: Brand New Day
- Release
- In theaters 2026 / 7 / 31
- Themes
- Brand New DayTogetherMetamorphosis
- Sections
- 13 template sections
- Role
- Concept · Visual · Template build
- Platform
- TikTok
Credits
Concept & Template Design
Wenxin Yan Siji Chen
Brand Partners
Sony Pictures TikTok
Work Process
Goal
Create video templates for the campaign before, during, and after release. The layout also needed to work in several languages.
Design Rules
Every section uses three campaign themes: Brand New Day, Together, and Metamorphosis.
The tone stays bright, hopeful, and playful. The template handles the editing, so creators only need to add their clips.
Final Direction
The final template combines three early ideas into 13 sections.
It places the creator in front of bold red and yellow type, trailer clips, and beat-timed transitions.
How It Works
Creators upload four to six clips, such as walking, running, turning, or posing.
The template cuts out the person and adds campaign type, trailer moments, dialogue, and sound effects.
Concept Exploration
We explored seven ways to place creators inside the movie campaign. Each idea used a different mix of trailer footage, creator clips, story, and play.
Large red and yellow type sits behind creator clips and trailer footage. Each upload feels like a moving campaign poster.
Split screens and quick cuts mix movie footage with creator clips on the same beat.
A creator's face replaces the character before the costume reveal. I stopped this direction because the test results did not look polished enough.
Movie lines prompt surprise, laughter, or an introduction. Creator reactions answer the trailer directly.
The edit moves from weakness to struggle and then a new beginning. Manga panels and replaceable clips give it a clear story.
Mirror cuts, city light, relationship moments, and strong portraits show the story from MJ's point of view.
A search box rewinds the creator's video and looks for hidden appearances. The idea works like a simple search game.
Final Direction
The final template combines ideas 01, 02, and 05: large poster type, fast split screens, and a clear transformation story. Creators get the finished movie style without editing every shot themselves.
- 01Big-Type Poster Energy
- 02Screen-Slice Rhythm
- 03Rebirth Story Arc
- 0413-Section Final Remix