ADID × 2026 FIFA World Cup

Ahead of the 2026 FIFA World Cup, downtown Atlanta needed wayfinding and information services that could scale to a global influx of visitors while staying easy to run and maintain. In partnership with the Atlanta Downtown Improvement District (ADID), we designed a two-part product: interactive digital kiosks and a human-centered info booth, unified by a single visual language and a service blueprint that keeps visitors, ambassadors, and maintenance teams aligned. Built on human-centered design and sustainable operations, it works for the World Cup and can grow with the city. On the cross-functional team I owned the screen motion language and 3D product visuals, and helped ship the physical and digital pieces as one cohesive experience.

Project Information

A shipped service-design product: downtown Atlanta wayfinding for the 2026 FIFA World Cup, built with the Atlanta Downtown Improvement District (ADID).

Category: Service Design · 2D & 3D Motion · UI & UX
Type: Group Project
Services: Art Direction, Design, 3D Modeling, 3D Texturing, 3D Rendering, Animation, Composition
Date: March 2025
Software: Cinema 4DRedshiftAdobe After EffectsAdobe IllustratorProcreateFigma

Credits

Partners

SCAD Serve Atlanta Downtown Improvement District (ADID) Central Atlanta Progress (CAP)

Client Team

Marcus Mister Nakasha S. Daryl J.

Faculty & Mentors

Lane Kinkade Erfan Khaki Owen Foster Nick Libretti

Project Manager

William Ericson

Motion Media

Jennifer Wee Jaehwang Yi Wenxin Yan Jingjing Sun

UX Design

Ilayda Ozcan Rukhsar Khundmiri Raven Glister Cole Thompson Nick Rapoport Milos Jankovic Andrew Yi Aarya Bapat Jennifer Wee Jaehwang Yi Wenxin Yan

Graphic Design

Valentina Vidali Saba Saadatdar Xiangyi Chen

Advertising

Fallon Milan Perlino Anthony Randall

Work Process

The Problem

Ahead of the 2026 FIFA World Cup, downtown Atlanta needed wayfinding and information services that could scale to a global influx of visitors, while staying easy for the city to run and maintain.

The System

We designed a two-part product: interactive digital kiosks plus a human-centered info booth, unified by a single visual language and a service blueprint so visitors, ambassadors, and maintenance teams stay aligned.

It is built on human-centered design and sustainable operations, so the system works for the event and can grow with the city.

My Role

On a cross-functional team, I owned the screen motion language and 3D product visuals: UI motion, transitions, and animated iconography, plus 3D assets and scene looks, working with UX and visual design to keep the interface clear, accessible, and on-brand.

I also handled render specs, performance, and handoff for implementation, so the physical and digital pieces shipped as one cohesive experience.