Project Details
A wayfinding system for downtown Atlanta during the 2026 FIFA World Cup.
- Category
- Service Design · 2D & 3D Motion · UI & UX
- Type
- Group Project
- Services
- Art Direction, Design, 3D Modeling, 3D Texturing, 3D Rendering, Animation, Composition
- Date
- March 2025
- Software
- Cinema 4DRedshiftAdobe After EffectsAdobe IllustratorProcreateFigma
Credits
Partners
SCAD Serve Atlanta Downtown Improvement District (ADID) Central Atlanta Progress (CAP)
Client Team
Marcus Mister Nakasha S. Daryl J.
Faculty & Mentors
Lane Kinkade Erfan Khaki Owen Foster Nick Libretti
Project Manager
William Ericson
Motion Media
Jennifer Wee Jaehwang Yi Wenxin Yan Jingjing Sun
UX Design
Ilayda Ozcan Rukhsar Khundmiri Raven Glister Cole Thompson Nick Rapoport Milos Jankovic Andrew Yi Aarya Bapat Jennifer Wee Jaehwang Yi Wenxin Yan
Graphic Design
Valentina Vidali Saba Saadatdar Xiangyi Chen
Advertising
Fallon Milan Perlino Anthony Randall
Work Process
The Problem
Downtown Atlanta expected many new visitors for the World Cup. The city needed clear directions and information that staff could update and maintain.
The Product
We designed interactive kiosks and a staffed information booth. Both parts use the same content, visual language, and service plan.
Visual System
ATL for All became the main idea. The logo, colors, icons, and motion work across kiosk screens, printed guides, and the physical booth.
A 116-page guide explains how city teams can keep the system consistent after handoff.
My Role
I designed the screen motion, UI transitions, animated icons, and 3D product views.
I also prepared render settings and files for the final handoff.
Visual Guide Pages
Flip through the full visual guide, from brand and color to kiosk screens and iconography.
Screensaver
Idle-state screen motion for the kiosks.
Logo Change Animation
The animated logo transition built for the kiosk screens.
Final Delivery
The kiosks and info booth installed downtown.
ATL for All
The ATL for All film that closes the system.