Project Details
A showcase film for TikTok's 2026 FIFA World Cup effects, games, stickers, and templates.
- My role
- Screen effects · Mini games · Stickers · EP template · Film edit
- Partner
- FIFA
- Date
- 2026 · World Cup season
Screen Effect
Match-day graphics include a VS screen, a FIFA trophy celebration, a flag frame, and fireworks.
Large type treatments carry the One World One Passion and We Play As One messages.
Stickers
A World Cup sticker pack for TikTok — trophies, cards, whistles, balls, and call-out text fans drop onto their clips.
Game
In-feed mini games that drop fans onto the pitch to play along during the tournament.
EP Template
The published FIFA World Cup celebrate EP template, ready for fans to capture with.
Next to it, two videos fans made with it on TikTok.
How the template was designed
Design Process
A 15-second template built around a small set of user photos and videos.
The process moved from many effects to one clear visual rule that is fast to understand, customize, and generate.
Makeup
Per-nation face-paint effects: flags and team colors fans tap on to rep their country.
Showcase Film
Then I cut every piece into one fast 42-second film.
How the showcase film was made
Process
Brief
Create a 35-42 second film that shows the full TikTok World Cup experience. It needed to feel fast, clear, and ready for campaign use.
Content Plan
I listed every available effect, game, sticker, makeup tool, template, clip, metric, and FIFA rule. This showed what we could use and what was missing.
Story Options
I tested three story structures: a tournament timeline, an energy-led reel, and a platform story.
Final Story
We chose a story that moves from a single effect to fan play, creator remixes, and wider campaign reach.
Edit Style
The film uses quick cuts, large type, score reactions, and phone-video walls.
Review
Each review checked pacing, FIFA branding, footage quality, and clear product value.
Edit Map
The final 42-second film uses six clear parts.
- 0-3sEffects On. Energy Up.
Open with stadium energy, flags, a football, phone videos, and fast brand motion.
- 3-10sFans Turn It On.
Show filters, face paint, flags, stickers, team colors, and fan portraits.
- 10-20sWatch It. Play It.
Move into games and AR effects with kicks, scores, results, and fan reactions.
- 20-30sCreators Make It Theirs.
Show templates, creator edits, talent examples, and a growing wall of fan videos.
- 30-38sViral Momentum
Build energy with campaign numbers, quick creator clips, football motion, and larger video walls.
- 39-42sMade with Effect House
End with a simple card that names Effect House as the tool behind the campaign.
Style Frame Iterations
Three design rounds show how the film moved from early visual ideas to the final campaign look.
The first pass explored sports energy, bold type, stickers, gameplay footage, and bright lime color.
The second pass improved the layout and color, then connected effects, games, creators, and transitions more clearly.
The final direction uses bold headlines, creator footage, interactive moments, and a focused lime accent.
