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Project Details

A showcase film for TikTok's 2026 FIFA World Cup effects, games, stickers, and templates.

Category: Motion works · AR Effect
Type: Official Brand Collaboration
Date: 2026 · World Cup season
Partner: FIFA
Platform: TikTok Effect House
Scope: Screen EffectsStickersIn-Feed GameEP TemplatesMakeupFIFA Showcase Film
Role: Concept · Visual · Effect build

Work Process

Brief

Create a 35-42 second film that shows the full TikTok World Cup experience. It needed to feel fast, clear, and ready for campaign use.

Content Plan

I listed every available effect, game, sticker, makeup tool, template, clip, metric, and FIFA rule. This showed what we could use and what was missing.

Story Options

I tested three story structures: a tournament timeline, an energy-led reel, and a platform story.

Final Story

We chose a story that moves from a single effect to fan play, creator remixes, and wider campaign reach.

Edit Style

The film uses quick cuts, large type, score reactions, and phone-video walls.

Review

Each review checked pacing, FIFA branding, footage quality, and clear product value.

Showcase Edit Map

The final 42-second film uses six clear parts.

0-3s
Effects On. Energy Up.
Open with stadium energy, flags, a football, phone videos, and fast brand motion.
3-10s
Fans Turn It On.
Show filters, face paint, flags, stickers, team colors, and fan portraits.
10-20s
Watch It. Play It.
Move into games and AR effects with kicks, scores, results, and fan reactions.
20-30s
Creators Make It Theirs.
Show templates, creator edits, talent examples, and a growing wall of fan videos.
30-38s
Viral Momentum
Build energy with campaign numbers, quick creator clips, football motion, and larger video walls.
39-42s
Made with Effect House
End with a simple card that names Effect House as the tool behind the campaign.

Style Frame Iterations

Three design rounds show how the film moved from early visual ideas to the final campaign look.

FIFA showcase style frame iteration 01 exploring energetic sports graphics, stickers, gameplay, and kinetic type — Iteration 01
**Early Visual Direction**
The first pass explored sports energy, bold type, stickers, gameplay footage, and bright lime color.

FIFA showcase style frame iteration 02 refining the editorial grid, color system, creator imagery, and transitions — Iteration 02
**Clearer Layout and Color**
The second pass improved the layout and color, then connected effects, games, creators, and transitions more clearly.

Final FIFA showcase style frame direction with campaign headlines, creator footage, interaction demos, and acid-lime accents — Iteration 03
**Final Direction**
The final direction uses bold headlines, creator footage, interactive moments, and a focused lime accent.

Screen Effect

Match-day graphics include a VS screen, a FIFA trophy celebration, a flag frame, and fireworks. Large type treatments carry the One World One Passion and We Play As One messages.

Stickers

A World Cup sticker pack for TikTok — trophies, cards, whistles, balls, and call-out text fans drop onto their clips.

Game

In-feed mini games that drop fans onto the pitch to play along during the tournament.

EP Template

The published FIFA World Cup celebrate EP template, ready for fans to capture with.

EP Template Design Process

A 15-second template built around a small set of user photos and videos. The process moved from many effects to one clear visual rule that is fast to understand, customize, and generate.

01 / Experience Audit
Reduce the input burden
Existing templates could ask for up to 13 assets, offered little upload guidance, and sometimes took more than five minutes to generate. This direction uses a smaller, easier-to-source set of fan photos and clips.
02 / Visual Direction
Build match-day energy with one system
Fisheye distortion, circular masks, and orbiting type turn ordinary portraits into football moments while keeping the look youthful, global, and independent from official FIFA visual assets.
03 / Design Refinement
Simplify the 15-second edit
The first pass combined too many content formats. Design review reduced the sequence to one repeatable rule: image reveal, circular crop, rotating copy, and a compressed end transition.

Final storyboard for the FIFA World Cup fisheye EP template, moving from a match-day title card through player celebrations, circular masks, orbiting type, and a compressed end mark — **Final Storyboard**
The sequence opens with a typographic hook, expands into fisheye player and fan moments, then tightens through concentric masks and wrapped type before collapsing into the end mark.

Makeup

Per-nation face-paint effects: flags and team colors fans tap on to rep their country.

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