Project Details
A team promo film for TYR, a future electric off-road vehicle for young adults.
- My role
- Storyboard · 3D design
- Date
- May 2024
- Tools
- Cinema 4D Redshift Adobe After Effects Adobe Illustrator Procreate
Credits
Team credits
Executive Director
Valentina Gil Duque
Creative Director Producer
Gage Bowman, June Kim
Producer
Dasom Choi
Storyboard
Hanqi Wang, Wenxin Yan
3D Designer
Joseph Sandefur, Jieru Tang, Hanqi Wang, Wenxin Yan, Vinh Bui
Final Scene
These are the final scenes I worked on.
Art Direction
As a team, we built the look from quiet, surreal landscapes: floating spheres, still water, and soft pink deserts. We wanted the drive to feel like a daydream.
How it was made
Process
Brief
Create a promo film for a future electric off-road vehicle aimed at young adults.
Research
We studied what freedom means to Gen Z. The main themes were freedom, independence, travel, and sustainability.
Concept
The story has three acts.
TYR enters a dream world, wakes in an empty industrial space, and then drives toward its own idea of freedom.
Concept
The three acts, each placed in its own scene.
Storyboard
Shot planning across the three acts, placing each in its own scene.
Before and After
Environment shots moving from blockout and greybox to fully lit, textured, and rendered frames.
Animation Test
Motion and camera tests used to lock the pacing and feel before final render.
Meet the Team
The Reverie crew on set and in the studio.
