HomeAboutContact

Project Details

The opening film for the 2025 SCAD Atlanta Motion Media Design showcase.

Category
3D Promo
Type
Team Project
Services
Sound Design, 3D Texturing, 3D Rendering, Promo, Composition
Date
Mar 2025
Software
Cinema 4DAdobe After EffectsProcreate

Credits

Director

Jieru Tang Jennifer Wee Gage Bowman

3D Artist

Wenxin Yan Boning Yu Gryphon Coovadia Hyun Ah Jung Valentina Gil Duque

Work Process

Concept

Twelve icons represent different parts of the creative process.

They first collect ideas, then break apart during play.

At the end, all twelve icons form the KINETIK logo.

MoodBoard

Collecting inspiration and reference for the icon system.

KINETIK mood board
KINETIK mood board

Storyboard

Mapping the research, play, and merge beats of the sequence.

KINETIK storyboard
KINETIK storyboard
KINETIK storyboard
KINETIK storyboard

Animated Storyboard

Animatics timing the icons through the sequence.

Icon Exploration

Laying out and refining the 12-icon system.

KINETIK icon system layout

12 Unique Icons

The final set of 12 icons, one for each stage of creative exploration.

KINETIK icon 01
KINETIK icon 02
KINETIK icon 03
KINETIK icon 04
KINETIK icon 05
KINETIK icon 06
KINETIK icon 07
KINETIK icon 08
KINETIK icon 09
KINETIK icon 10
KINETIK icon 11
KINETIK icon 12

Styleframe

Final rendered style frames from the sequence.

KINETIK style frame
KINETIK style frame
KINETIK style frame
KINETIK style frame
KINETIK style frame
KINETIK style frame
Next ProjectBunny to the Moon