Project Information
As the opening piece for the SCAD Atlanta Motion Media Design showcase, KINETIK uses 12 unique icons that gather, deconstruct, and merge into the logo, framing motion design as a creative playground.
- Category
- 3D Promo
- Type
- Team Project
- Services
- Sound Design, 3D Texturing, 3D Rendering, Promo, Composition
- Date
- Mar 2025
- Software
- Cinema 4DAdobe After EffectsProcreate
Credits
Director
Jieru Tang Jennifer Wee Gage Bowman
3D Artist
Wenxin Yan Boning Yu Gryphon Coovadia Hyun Ah Jung Valentina Gil Duque
Work Process
Concept
The opening piece for the Motion Media Design showcase uses 12 unique icons to symbolize different stages of creative exploration.
In Research Mode, the icons gather together, representing the collection of inspiration and materials.
In Play Mode, they are deconstructed in bold and playful ways, highlighting experimentation.
Finally, all the icons merge to form the KINETIK logo, showing how creative exploration transforms into powerful visual expression.
MoodBoard
Collecting inspiration and reference for the icon system.
Storyboard
Mapping the research, play, and merge beats of the sequence.
Animated Storyboard
Animatics timing the icons through the sequence.
Icon Exploration
Laying out and refining the 12-icon system.
12 Unique Icons
The final set of 12 icons, one for each stage of creative exploration.
Styleframe
Final rendered style frames from the sequence.
